Shopping Cart Abandonment via the API

Studies have shown that 60-70% of shopping carts are abandoned, and that abandoned cart messages are up to 100X more effective than standard email messages in generating revenue! But only a very small percentage of retailers capitalize on this opportunity.

The reason is that shopping cart abandonment programs often involve complex integrations and the use of sophisticated business rules.

We want to make it easier. What follows is the sequence and description of the steps you need to implement to send abandoned cart messages using the Bronto API, including code samples in PHP and C#.

So have at it! And let us know if we can help. To tap into Bronto Professional Services, simply contact your Bronto Account Manager.