Optimization

Background Check

Some of the most common questions we get here in support at Bronto revolve around using backgrounds in email. Can it be done, should it be done, and how to do it right are the ones we hear the most. This blog post will answer these questions and act as a quick reference.

There are two different types of backgrounds to consider, background images and background colors. Each has it's own merits and problems. Let's take a look.

Are You In Your Contacts' Address Book?

To ensure that your contacts will continue to receive messages from you, it is often helpful to have them add you to their email address book. However, most email providers and programs have a unique method for doing this, making it difficult to provide guidance to your contacts on this process. In this post, we've provided instructions that your contacts can use to add you to their email address book.

Last Minute Holiday Segments

With the Holiday season almost here, I wanted to share a few last minute segment examples you can use to target shoppers on your email lists. Here are some ideas on how to build segments based on different contact scenarios.

The Science Of Bounces

Earlier in the week, our very own Client Support Specialist Rob Slade wrote a post about contact status. In his post, Rob explained the difference between Active and Inactive contacts and explained how a contact can become one or the other.

Fast Times At Bronto Software: Speeding Up Your Deliveries

Ask anybody to name their top five favorite things about email, and "speed" is sure to be somewhere near the top of their list. The speed with which content can be delivered is what draws many people to email marketing, and specifically Bronto.

Creating an email using a Microsoft Word document? We have a button for that.

Have you ever had a Microsoft Word document that you would like to send as an email?  If you're like a lot of our clients, then you probably have.  You have probably also noticed that when you copy and paste the Word document into an email, it probably doesn't look the same as it did in Word.  Why?  What happened?!?

Don't Let Your Campaign 'Jump The Shark': Keep Your (Sender) Ratings High

Around the Bronto offices, one of the words we hear the most often is "deliverability." If you're inclined to believe nearly every computer spell checker around, you might think it's not even a real word. But if you send email to customers, prospects, or members, it's a word you should know all too well.

I Get By With A Little Help From My App

In the never ending struggle between software and the people trying to figure out how to use it, many a foul word has been shouted and many a keyboard has been subject to violence.  The great peacemaker in this epic battle is often help resources.  Here at Bronto, we understand the need to provide our customers with informative help resources that will guide users through our application and help them become bett

When is the Best Time to Send?

If I had a nickle for every time someone asked me this... You can see the results of a survey we did on this a little while back. However, as you'll see if you read that, it depends for everyone. So let's look at how you can find out which time is best for you.

Tuning Automated Messages With Easy Testing

I recently waxed philosophically about the wonder of Automated Messages - definitely the focal point of our Spring 2008 Release. Today I wanted to talk a bit about the process of fine tuning Automated Messages and the rules that control them to boost ROI.

Syndicate content