General

In our last few posts, we’ve been exploring specific Bronto features that help retailers and commerce-focused companies drive more revenue.

Today’s topic is segmentation, which involves splitting your email list into groups, where each group has shared characteristics. You can then tailor your campaigns to each group. This is a proven way to increase relevance, deliver more value via email and boost revenue.

So here’s the What, Where, When, Why and How behind segmentation in Bronto.

WHAT’s cool about segments in Bronto?

Last week I mentioned Bronto’s focus on retailers and commerce-driven companies, our mission being to help you drive more revenue through the shopping cart. Many of the features in Bronto bear witness to this mission, as do our integrations.

Let’s take a brief look at our integrations with product recommendation engines MyBuys and Baynote.

If you log into the Bronto application on a regular basis, you have probably noticed the login graphic that points to our new BrontoCommunity website.

BrontoCommunity unifies several of our product-related sites to form one resource center and product community where you, our customers, can find product content and insight, and where you can engage with us around the product.

I know many of you use the Send Time Optimization (STO) feature, and I wanted to thank you for waiting patiently for it to reappear. I'm happy to report that as of today, STO has been reactivated for all Bronto Marketing Platform accounts! 

If you have been sending personalized messages to your contacts, then you already understand how useful this marketing technique can be. If you would like to start exploring how to use personal information you have about your contacts, take a look at this post by Frank Chapman on Getting Personal With Your Contacts.