Features

In our last few posts, we’ve been exploring specific Bronto features that help retailers and commerce-focused companies drive more revenue.

Today’s topic is segmentation, which involves splitting your email list into groups, where each group has shared characteristics. You can then tailor your campaigns to each group. This is a proven way to increase relevance, deliver more value via email and boost revenue.

So here’s the What, Where, When, Why and How behind segmentation in Bronto.

WHAT’s cool about segments in Bronto?

Last week I mentioned Bronto’s focus on retailers and commerce-driven companies, our mission being to help you drive more revenue through the shopping cart. Many of the features in Bronto bear witness to this mission, as do our integrations.

Let’s take a brief look at our integrations with product recommendation engines MyBuys and Baynote.

Automation is one of the pillars of the Bronto Marketing Platform, and it’s an area that is seeing a lot of innovation, and some change as well. Here's a quick guide to help you make the most of the automation features in Bronto.

Currently, there are three levels of automation available in Bronto. Here’s a snapshot of each, followed by some guidance on when to use which type.

As mentioned in earlier posts, the Spring 2011 Release featured a brand new, drag-and-drop automation canvas for visually orchestrating multi-step, cross-channel campaign workflows. We refer to this as Workflow Automation, and it’s now an optional module that can be purchased in addition to the Bronto Marketing Platform.

As part of our continuous deployment development cycle, we have rolled out several new features centered around using our new Javascript Conversion Tracking feature. A few weeks ago, Amanda Harris wrote a great blog post outlining some of the things you should consider when using conversion tracking. I highly suggest you read that blog post before switching to the Javascript Conversion Tracking. In this post, I'll go over how to set up the Javascript Conversion Tracking, and how to view the data associated with the conversions you track.