Did You Know?

Sending API-Triggered Messages without Automated Message Rules

Submitted by Damian Trzebunia(100)

22 February, 2012 - 09:49

Since Automated Message Rules are only included with the Workflow Automation Module, we’ve received a few queries about what that means for those of you who have Automated Message Rules in place for the sole purpose of sending API-triggered messages.

Gain Relevance with Segments... Made Easy

Submitted by Damian Trzebunia(100)

21 February, 2012 - 16:21

In our last few posts, we’ve been exploring specific Bronto features that help retailers and commerce-focused companies drive more revenue.

Today’s topic is segmentation, which involves splitting your email list into groups, where each group has shared characteristics. You can then tailor your campaigns to each group. This is a proven way to increase relevance, deliver more value via email and boost revenue.

So here’s the What, Where, When, Why and How behind segmentation in Bronto.

WHAT’s cool about segments in Bronto?

Always Be Converting: The ABCs of A/B Split Testing

Submitted by Damian Trzebunia(100)

7 February, 2012 - 17:25

Continuing with the theme of specific features in Bronto designed to help online retailers and commerce-oriented businesses drive more revenue, today’s topic is A/B split testing.

To change things up a bit, let’s do this post FAQ-style—as in, here are the ABCs of what you need to know about A/B split testing in Bronto.

What is A/B split testing?

Spice Up Your Transactional Emails with Product Recommendations

Submitted by Damian Trzebunia(100)

1 February, 2012 - 16:01

Last week I mentioned Bronto’s focus on retailers and commerce-driven companies, our mission being to help you drive more revenue through the shopping cart. Many of the features in Bronto bear witness to this mission, as do our integrations.

Let’s take a brief look at our integrations with product recommendation engines MyBuys and Baynote.

Bronto and Omniture: Optimize Your Campaigns with Actionable Web Analytics

Submitted by Damian Trzebunia(100)

26 January, 2012 - 13:17

One of the characteristics that sets Bronto apart from other email service providers is our focus on retail and commerce-driven businesses. Our mission is simple: To help you drive more revenue through the shopping cart.

Throughout the coming weeks, I will publish a series of posts highlighting some of the key features of the Bronto Marketing Platform that relate specifically to retail and e-commerce (in no particular order).

Introducing BrontoCommunity: New Product Community Website!

Submitted by Damian Trzebunia(100)

14 November, 2011 - 15:59

If you log into the Bronto application on a regular basis, you have probably noticed the login graphic that points to our new BrontoCommunity website.

BrontoCommunity unifies several of our product-related sites to form one resource center and product community where you, our customers, can find product content and insight, and where you can engage with us around the product.

Using the Bronto API with Workflow Automation for Maximum Flexibility

Submitted by Damian Trzebunia(100)

10 November, 2011 - 13:30

Those of you who use Workflow Automation, that snazzy drag-and-drop canvas for visually architecting campaign workflows, know that there is a set of triggers we give you in the Workflow Toolbar to initiate your workflows.

Using Conversion Tracking With A Private Domain

Submitted by Amanda Harris(5)

11 August, 2011 - 14:13

You've seen the blog posts (here and here) about the upsides of moving your Bronto email sends to your own private domain. Before you take the plunge, you will want to think ahead to your conversion tracking needs, as moving to a private domain will change how Bronto’s conversion tracking interacts with your site.

Before we go any further, you need to know which type of conversion tracking you are currently using, if any?

Private Domains At Bronto

Submitted by John Gunther(325)

5 May, 2011 - 08:09

At Bronto, we offer you the ability to send email using a private domain. In this post, I'll go over how using a private domain can benefit your business, and what you need to do to setup a private domain.

Viewing The Contacts On A Segment Using The API

Submitted by John Gunther(325)

12 April, 2011 - 12:08

If you are using the API and want a quick way to find out which contacts are on a particular segment, this post is for you.

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