Best Practices

In our last few posts, we’ve been exploring specific Bronto features that help retailers and commerce-focused companies drive more revenue.

Today’s topic is segmentation, which involves splitting your email list into groups, where each group has shared characteristics. You can then tailor your campaigns to each group. This is a proven way to increase relevance, deliver more value via email and boost revenue.

So here’s the What, Where, When, Why and How behind segmentation in Bronto.

WHAT’s cool about segments in Bronto?

Last week I mentioned Bronto’s focus on retailers and commerce-driven companies, our mission being to help you drive more revenue through the shopping cart. Many of the features in Bronto bear witness to this mission, as do our integrations.

Let’s take a brief look at our integrations with product recommendation engines MyBuys and Baynote.

With contact engagement becoming more and more important, we wanted to revisit how to effectively clean non-engaged contacts from your account. Though the instructions may seem a bit daunting, this is a pretty straightforward process that can really help to keep your deliverability at it's best. Let's get started!

Step 1: Determine Non-Engaged contacts

Go into the App and navigate to Contacts > Manage > Clean. This page will display Bounced contacts and Non-Engaged contacts broken out into various ranges.

Here at Bronto, we have built many security settings into our application to help ensure that you, and your customer's data remains safe. In this post, I'll go over what those security settings are, and what you can do to ensure that your data is as secure as possible.

I think we all know the old adage to wait 30 minutes after you eat before going into the water isn't necessary, but the idea is a good one. Sometimes it is best to wait. This applies to adding objects using the API.