How To

Create High-Impact Campaigns with the Bronto API

Submitted by Damian Trzebunia(100)

21 December, 2011 - 11:20

If you’re using an e-commerce engine to power your online store, you already know a good deal about your buyers and customers. You know something about their buying behaviors and preferences, and you have their purchase history.

This insight can help you create contact segments that drive highly targeted email and cross-channel campaigns in Bronto. The question is how best to use this data in your campaigns without having to move it into Bronto? Enter the Bronto API.

Think of the Bronto API as a bridge between your e-commerce data and your marketing campaigns.

90-Second Guide to Bronto Automation

Submitted by Damian Trzebunia(100)

17 November, 2011 - 16:47

Automation is one of the pillars of the Bronto Marketing Platform, and it’s an area that is seeing a lot of innovation, and some change as well. Here's a quick guide to help you make the most of the automation features in Bronto.

Currently, there are three levels of automation available in Bronto. Here’s a snapshot of each, followed by some guidance on when to use which type.

Using the Bronto API with Workflow Automation for Maximum Flexibility

Submitted by Damian Trzebunia(100)

10 November, 2011 - 13:30

Those of you who use Workflow Automation, that snazzy drag-and-drop canvas for visually architecting campaign workflows, know that there is a set of triggers we give you in the Workflow Toolbar to initiate your workflows.

Javascript Conversion Tracking: Setup And Reporting

Submitted by John Gunther(325)

24 August, 2011 - 09:06

As part of our continuous deployment development cycle, we have rolled out several new features centered around using our new Javascript Conversion Tracking feature. A few weeks ago, Amanda Harris wrote a great blog post outlining some of the things you should consider when using conversion tracking. I highly suggest you read that blog post before switching to the Javascript Conversion Tracking. In this post, I'll go over how to set up the Javascript Conversion Tracking, and how to view the data associated with the conversions you track.

How to Drive More Revenue with Bronto - On-Demand Webinar Series

Submitted by Damian Trzebunia(100)

15 August, 2011 - 10:37

As some of you know, on Thursday, August 11th, we hosted “5 Tactics to Drive Incremental Revenue with Bronto,” the first in a series of webinars focused on helping you maximize revenue with the product.

Skip Mangum, our Director of Account Management, spent about 25 minutes highlighting five campaigns that can have a quick and measurable impact on your business, including pointers on how to implement them in Bronto, as well as examples of customers who have been successful with these programs.

If you were unable to attend, or if you’d like to share the webinar with a colleague, you can watch it here:

Using Conversion Tracking With A Private Domain

Submitted by Amanda Harris(5)

11 August, 2011 - 14:13

You've seen the blog posts (here and here) about the upsides of moving your Bronto email sends to your own private domain. Before you take the plunge, you will want to think ahead to your conversion tracking needs, as moving to a private domain will change how Bronto’s conversion tracking interacts with your site.

Before we go any further, you need to know which type of conversion tracking you are currently using, if any?

Give Them What They Want With API Message Tags

Submitted by Andrew Kanes(80)

28 July, 2011 - 12:09

If you have been sending personalized messages to your contacts, then you already understand how useful this marketing technique can be. If you would like to start exploring how to use personal information you have about your contacts, take a look at this post by Frank Chapman on Getting Personal With Your Contacts.

Bronto Labs Feature: Splitting Up Your Lists

Submitted by John Gunther(325)

19 July, 2011 - 08:02

As part of our continuous deployment development cycle, we recently rolled out a new feature in the Bronto Labs area of the application. Note: In order to use this feature, it must be turned on.

Adding Email Deliveries With API V4

Submitted by John Gunther(325)

23 June, 2011 - 11:36

There are a lot of cool things you can do with version 4 of our API. Outside of the neat custom things that can be done, lies the core functionality of the API. Of these core functions is the ability to send email. In this post, I'll go over how to send email using version 4 of our API, and provide some example code to help you get started.

Integrating Your Bronto And Facebook Accounts

Submitted by John Gunther(325)

15 June, 2011 - 13:00

Facebook is kind of a big deal. With over 500 million active users, there is a pretty good chance more than a few of your contacts have a Facebook account.

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