Mobile Messaging Available in Bronto May 22nd!

Mobile messaging is quickly becoming one of the most powerful mediums for both inbound and outbound marketing communications. Here are a few reasons why mobile/SMS messaging should be a key element in your marketing mix:

• Mobile is pervasive—Mobile adoption rates are soaring. The number of mobile subscribers worldwide is expected to grow from 5.3 billion to nearly 6 billion by 2013. In the US, over 91% of the population has a mobile phone. At the end of 2010, nearly a third of mobile users had smart phones.

• Mobile is highly engaging—Most people carry their mobile devices with them at all times and they read their text messages immediately. Increasingly, mobile devices are the preferred channel for time-sensitive marketing communications.

• Mobile is a game-changer—Mobile is fun, fast, and highly effective, deepening engagement, building loyalty, and delivering value in real-time. Also, mobile marketing has the potential to offer marketers unprecedented insight into their users.

Beginning on May 22nd, mobile/SMS messaging will be available as an add-on package for Bronto Professional Edition customers. This will allow you to create, schedule and send SMS messages either standalone or as part of a campaign. You will also be able to tie SMS messages into cross-channel campaign workflows that also include email and social communications.

In addition, you can generate QR codes within the Bronto application. These can be trackedin Bronto, and they provide a way to augment your email, social and mobile efforts in store or in print. How can mobile/SMS messaging help your marketing efforts?

• Grow your opt-in database—Bronto lets you add contacts to your email lists via SMS sign-up. This will allow you to offer compelling text-to-join loyalty programs to consumers at the point of sale in your physical stores, in print advertisements and even on billboards.

• Impact sales with on-the-go promotions—There is tremendous potential for customer engagement and driving revenue with outbound mobile/SMS messages including new product alerts, time-sensitive deals, special offers and coupons, text-to-win contests, event reminders, viral messages, and more.

• Enhance customer service communications—This could include shipping alerts, product availability or other time-sensitive transactional messages.

To learn more about the new mobile/SMS messaging capabilities in Bronto and to see them in action, join us for our Spring Release Product Webinar on Wednesday, May 25th, at 2pm ET / 11am PT. Register here. Hope to see you there!

Damian Trzebunia (“Che-boon-ya”)
Product Marketing Manager
Bronto Software, Inc.