Hello Bronto Marketing Platform! Goodbye Editions.

Bronto works very hard to continually improve its products and services for its customers (that’s you.) Thank you for letting us continue to do that for you. As part of that continual evolution, we periodically change how we package our products to better align with what our customers are using and what they are looking for. Four years ago, we split our product into the Core and Professional Editions to separate for those looking for basic or advanced functionality. On October 1st, we evolve again to reflect our ever more powerful platform. Here is what’s happening:

1. Bronto Marketing Platform

Next week, we are relabeling our offering as the Bronto Marketing Platform (BMP). This is equivalent to the Professional Edition without the most recent Workflow Automation features. More on that point below. Instead of seeing your old edition name, this new name will be referenced on your invoices, on the account information page within the application, in the help documentation, and in all our marketing collateral.

With the BMP, you will be able to purchase additional modules for more unique functionality.

2. Multi-Brand Module

If you had Groups Edition, you will now have the Multi-Brand Module in addition to the BMP. There should be no functionality changes (just a name change), but there will be a pricing change for some customers. Your Bronto Account Manager will explain any potential pricing changes to your account. This module lets you separately manage the marketing campaigns for different accounts or brands while enjoying the benefit of aggregate email CPM pricing and discounts on additional sub-accounts.

3. Workflow Automation Module

In July, we extended our automation feature set with the workflow canvas – a visual drag-and-drop tool for creating complex automated campaigns through email, mobile, and social. Extremely impressive! This is now an optional module that can be purchased in addition to the BMP. Customers that had the Professional Edition will continue to have access to this module until their contract renewal date. Afterwards, this module will cost $4000/year.

In addition, we are slowly phasing out the Automated Message Rules (AMRs) feature and replacing it with Automators. Automators are a simpler version of AMRs that have most of the functionality of its predecessor. Automators will be released as a standard part of the BMP next week. Customers looking for more advanced automation features should consider purchasing the Workflow Automation Module.

4. SMS Module

With the Spring 2011 Release, we added the ability to send and receive SMS / texts from Bronto. With the new naming conventions, we renamed this as a module. Everything else is the same here. Just a new name.

Change is a good and necessary step for moving anything forward. But, change can be confusing. Hopefully we’ve made these changes as straightforward and accommodating as possible. If you have specific questions, feel free to contact your account manager. We are here to help. Otherwise, hold on because Bronto has even more exciting new products and services coming down the road. Onward!

Joe Colopy
CEO/Founder of Bronto