Dynamic Content In Text Version Subject Lines

Although you can't directly add Dynamic Content to the subject line of a plain text message, there is a workaround you can use to sync the Dynamic Content from the subject line of an HTML message, over to the subject line of the text version of a message. To sync Dynamic Content to the subject line of a text message:

1. Choose to create a new or edit an existing HTML message. This will take you to the Edit Message page.
2. Click Make Subject Dynamic.
3. Choose the conditional. For the first block, by default, you can only choose if.
4. Choose the operator. The available operators are:
   • In List
   • In Segment
   • Field Is Blank
   • Field Is Equal To
   • Field Is Not Equal To
   • Field Is Greater Than
   • Field Is Less Than
5. Choose a value. The values that you can choose from depend on the operator you choose in the previous step.
6. Click OR to add an additional value.
7. Add the Content that will be displayed if the Dynamic Content conditions are met.
8. Optional) If you wish to add nested conditionals to a Dynamic Content block, click Logic. You can add 2 nested conditionals per Dynamic Content block. To add additional Dynamic Content blocks, click Add Block.
9. Click Insert Dynamic Subject.
10. Make sure the Sync HTML and Text Subjects checkbox is checked.

    
     

11. Click the Text Version tab.
12. Click Re-generate from HTML version.

    

    You will see the Dynamic Code that represents the Dynamic Content you added in the subject line of the HTML version of your message now displayed in the subject line of the text version of your message.

    

If you are a comfortable with using Dynamic Code, you can always add Dynamic Code directly to the subject line of your plain text messages. For everyone else, you can use the steps above to add Dynamic Content to the subject line in the text version of your messages. If have any questions, please leave them in the comments section below.

John Gunther
Technical Writer/eLearning Specialist at Bronto
Editor of Brontoversity