Create High-Impact Campaigns with the Bronto API

If you’re using an e-commerce engine to power your online store, you already know a good deal about your buyers and customers. You know something about their buying behaviors and preferences, and you have their purchase history.

This insight can help you create contact segments that drive highly targeted email and cross-channel campaigns in Bronto. The question is how best to use this data in your campaigns without having to move it into Bronto? Enter the Bronto API.

Think of the Bronto API as a bridge between your e-commerce data and your marketing campaigns.

Here are a couple of common Bronto API use cases that involve the passing of data from your e-commerce system to Bronto:

1. Transactional Emails—Most commonly, this involves order and shipping confirmations. There are several advantages to sending transactional emails through Bronto, including better deliverability, detailed reporting and the flexibility to customize messages with cross- and up-sell offers.

For step-by-step instructions on how to set up transactional emails in Bronto, including code samples in PHP and C#, click here.

2. Abandoned Cart Emails—Studies have shown that 7 out of 10 shopping carts are abandoned, and that abandoned cart messages can be up to 100X more effective than standard email messages in generating revenue.

For a description of the steps you need to implement to send abandoned cart messages using the Bronto API, including code samples in PHP and C#, click here.

For Bronto API documentation, click here.

For a brief introduction to the Bronto API, watch this short video.

If you’re having trouble viewing the video on this page, you can also see it here.

Happy holidays!

Damian Trzebunia (Che-boon-ya)
Product Marketing Manager
Bronto Software