Blog

  • Sending API-Triggered Messages without Automated Message Rules
    February 22, 2012 by Damian Trzebunia
    Since Automated Message Rules are only included with the Workflow Automation Module, we’ve received a few queries about what that means for those of you who have Automated Message Rules in place for the sole purpose of sending API-triggered messages.
  • Gain Relevance with Segments... Made Easy
    February 21, 2012 by Damian Trzebunia
    Today’s topic is segmentation, which involves splitting your email list into groups, where each group has shared characteristics. You can then tailor your campaigns to each group. This is a proven way to increase relevance, deliver more value via email and boost revenue.
  • Always Be Converting: The ABCs of A/B Split Testing
    February 7, 2012 by Damian Trzebunia
    A/B split testing is the ability to send different versions of an email message to random subsets of your mailing list, and then compare the results to see which version is most effective. It’s a simple and powerful way to maximize conversions!
  • Spice Up Your Transactional Emails with Product Recommendations
    February 1, 2012 by Damian Trzebunia
    Our integrations with product recommendation engines allow you to easily insert MyBuys or Baynote recommendations into the body of transactional emails, such as order confirmations and shipping notifications.
  • Bronto and Omniture: Optimize Your Campaigns with Actionable Web Analytics
    January 26, 2012 by Damian Trzebunia
    The Bronto and Omniture integration allows you to create segments based on products that customers have viewed, abandoned or purchased as a direct result of your emails. These smart segments can spark creative, focused and highly engaging campaigns.
  • It's a tomato - no it's a kiwi
    Bronto API Best Practices: Preparing for the Unexpected
    December 22, 2011 by Andrew Kanes
    If you’re using the Bronto API, it’s always a good idea to prepare for scheduled maintenance, heavy load times or even connectivity issues. Otherwise, you could receive a variety of errors, including Server Unavailable or Connection Reset.
  • Create High-Impact Campaigns with the Bronto API
    December 21, 2011 by Damian Trzebunia
    Knowing your customers can help you create contact segments that drive highly targeted email and cross-channel campaigns in Bronto. The question is how best to use this data in your campaigns without having to move it into Bronto? Enter the Bronto API.
  • 90-Second Guide to Bronto Automation
    November 17, 2011 by Damian Trzebunia
    Automation is one of the pillars of the Bronto Marketing Platform, and it’s an area that’s seeing a lot of innovation within Bronto, and some change as well. Currently, there are three levels of automation available in Bronto. Here’s a snapshot of each, followed by some guidance on when to use which type.
  • Introducing BrontoCommunity: New Product Community Website!
    November 14, 2011 by Damian Trzebunia
    BrontoCommunity unifies several of our product-related sites to form one resource center and product community where you, our customers, can find product content and insight, and where you can engage with us around the product.
  • Using the Bronto API with Workflow Automation for Maximum Flexibility
    November 10, 2011 by Damian Trzebunia
    With the addition of the Received API Event Trigger, which is essentially an API hook for Workflow Automation, you can now use any event to trigger a workflow via the Bronto API.